Times were when only the most upscale home sellers invested in home staging and for the most part, it was a novelty to everyone else. Apart from decluttering and fixing a few cosmetic items around the house, sellers assumed their real estate agent’s commission would be their only real expense.
On the parts of Realtors, many found it difficult to broach the idea of sellers not only making the investment to stage, but also forcing their clients consider that their homes were not offer-worthy just the way they were. After all, it was a bit insulting to some sellers that their curio cabinets full of Precious Moments figurines would not make the average homebuyer swoon as they entered the house.
But all that has changed. And now home staging is pretty much the norm at most any selling price point, having been proven again and again to help in getting a house sold faster and at a higher price than it would with or without the owner’s furniture and decor.
As the world increasingly began to depend on online moments to become more selective about which listing to include in their home-hunting agendas, photos and videos of listings became more and more vital for a sale (let alone a quick sale) to occur. No longer could a Realtor simply take a few quick shots of one remodeled bathroom, focus on crystal blue pool waters, or a hope a partial view glance out a single window would suffice for buyers to want to see it in person. Presentation became everything, both in cyber form as well as in person.
Social media has now become a bully pulpit for Realtors to show off their listings. By the early 2000s, older agents were often left in the dust as younger, cyber-savvy types who grew up using computers like appliances began to gain an edge.
Forbes recently tells an account of two Manhattan real estate brokers who used Instagram as more than just a fun social media tool. After posting a listing on the platform they garnered an all-cash offer the very next day, eclipsed by an even higher one just a few days later.
These instant results were not without good reason, however, because the post itself was unusual compared to what most other agents would present. The agents shared a time-lapse video of the property, demonstrating how the listing transformed from from empty and barren to beautifully staged and move-in ready. Like a reality show, it had potential buyers at “hello.”
It’s not uncommon for sellers to blame their agents for their home languishing unappreciated for months, then suddenly see the light because the next agent was able to convince them of the importance of staging (even though the first agent recommended it). Even seasoned house hunters can have a tough time envisioning how a dark, empty home would look freshly painted and staged.
The bottom line? As Samantha Rose Frith, one of those savvy New York agents we mentioned earlier said, “Staging removes the guesswork and essentially presents buyers with a blank palette so they can easily envision their furniture and belongings in the home.”Source: TBWS
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