Dec 30 2018 64206 1Taco Bell Brings Alcohol To New Downtown Phoenix Restaurant

Dated: 12/30/2018

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Taco Bell brings alcohol to new downtown Phoenix restaurant

Dec 27, 2018, 10:00pm MST

Taco Bell is putting some beer with its burritos as it opened one of its Cantina restaurants in downtown Phoenix.

The eatery at the Collier Center on the east side of downtown was recommended for approval of its liquor license by the Phoenix City Council earlier this month. It officially opened Dec. 23, according to KTAR.com.

Taco Bell, which is owned by Yum Brands Inc. (NYSE: YUM), has opened 15 of the Cantina concepts around the country since the first debuted in Chicago during 2015.

TACO BELL

Taco Bell Cantina is a new concept with twists on the typical Taco Bell, from design to the menu to the fact that they serve alcohol. The first units are in Chicago and San Francisco.

Taco Bell joins other restaurants that are going upscale in part to compete with a fast- casual market that is booming in the Valley and around the country. Many of those places offer alcohol.

The Mexican food spot is a valuable part of Yum Brands' portfolio, which includes KFC and Pizza Hut. So far this year, Taco Bell has accounted for nearly $1.5 billion in revenue for the Louisville, Kentucky-based company, about 35 percent of its nine-month revenue.

https://www.bizjournals.com/phoenix/news/2018/12/27/taco-bell-brings-alcohol-to-new-downtown-phoenix.html?s=print

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12/30/2018 Taco Bell Cantina opens in Phoenix - Phoenix Business Journal

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Patrick O'Grady

Managing Editor
Phoenix Business Journal

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Dina Murad

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